Industry Article: Fruth Pharmacy, NFB to Host Demo of New Audio RX Label

By Drug Store News

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HUNTINGTON, W.Va. — On June 13th at the Cabell County Public Library, Brad Hodges president of the National Federation of the Blind of West Virginia, Huntington Area Chapter, will join Drew Massey, clinical services coordinator for Fruth Pharmacy in demonstrating a new audio prescription label.

As previously reported by Drug Store News, the new audio label was developed by AccessaMed.  For the visually impaired or those who have difficulty reading or reading small print, the AccessaMed audio label makes prescription label reading more safe and convenient.  The prescription bottle has a device attached to it with a button. Once the button is pushed, the directions for the medication are spoken in a loud clear voice.  Printed instructions are also located on the bottle.
“Having Equal access to all of the printed information which appears on prescription packaging is a very important thing. Many people do not have formal training in the alternative ways of doing things without their vision,” stated Hodges. “Blind people often use alternative techniques of blindness, such as putting a piece of tape or something else that can be felt, to distinguish between prescription bottles.  If medications feel similar, a mix-up can occur. This may not be problematic if it were a can of soup. You may have wanted chicken and noodle and end up with tomato, however, when it comes to taking prescription medication a mix-up could potentially be life-threatening.  AccessaMed’s new audio label will improve the safety of prescription medication for many who experience low to no vision, or other print disabilities.”


Published on Jun 8, 2015.

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