AccessaMed Demonstrated on Mom's Everyday

Lynn Fruth from Fruth Pharmacy and Brad Hodges from the National Federation of the Blind of West Virginia spoke to Mom's Everyday to talk about AccessaMed and the importance of accessible labeling. Watch the full video on Mom's Everyday's website now, as well as read the FAQ below.  


Fruth Pharmacy, Inc. FAQ

Q: Recently, you unveiled a new audio prescription label created by AccessamedTM, how will this new label benefit patients?
A:The new audio label will benefit any patient with low or no vision. Persons of all ages may have difficulty reading prescription labels due to the size of the text or due to vision issues. This may include children or their parents and/or guardians. In order to make medication safer for those suffering with vision issues, Fruth has invested in AccessamedTM 's audio prescription label. The digital label affixes directly to the bottle, it has a button that when pushed will give the directions for the medication in a loud, clear voice. The text label is also printed on the bottle for those that prefer to read the instructions. As children with disability issues increase in age, this label will help them secure more independence in taking their medications.

Q: Does this new label technology cost any extra when purchasing medications?
A: This prescription label is a free service for someone that has a demonstrated need. It is designed for people who are blind or visually impaired. It is also beneficial for someone that doesn't have the functional ability to read a prescription label or for someone that may be mentally impaired that needs assistance in understanding the medication's directions. There really is no limit to the age groups that may find this service beneficial. The need for a prescription label for the visually impaired has been growing in the communities in which we serve - aging persons with vision issues, children and parents with physical and mental disabilities. Many moms are having babies later in life, and oftentimes find themselves both a new parent and a caregiver for an aging parent. We knew we needed to help find a solution to assist these patients when taking medication. We researched and found that AccessamedTM could fulfill this need with their digital audio prescription label. If you or someone you know needs this type of assistance, please speak with one of our Fruth Pharmacists.

Q: The National Federation of the Blind of West Virginia, Huntington Chapter's President Brad Hodges is helping share the news of this audio label. How does Mr. Hodges find this audio label useful?
A: Having Equal access to all of the printed information which appears on prescription packaging is a very important thing,” Brad Hodges began, “many people do not have formal training in the alternative ways of doing things without their vision. Blind people often use alternative techniques of blindness, such as putting a piece of tape or something else that can be felt, to distinguish between prescription bottles. If medications feel similar, a mix-up can occur. This may not be problematic if it were a can of soup. You may have wanted chicken and noodle and end up with tomato, however, when it comes to taking prescription medication a mix-up could potentially be life-threatening. AccessamedTM’s new audio label will improve the safety of prescription medication for many who experience low to no vision, or other print disabilities,” Hodges completed.

Q: Will you be demonstrating this product?
A: Yes. Then he will mention if they would like to see the product in person, they may attend The National Federation of the Blind of West Virginia, Huntington Area Chapter's meeting on June 13th to see a live demonstration at 11:00 a.m. at the Cabell County Public Library in Meeting Room 2 on the 3rd Floor.

Q: If a patient or caregiver had questions on coping with low to no vision issues, who could they contact and what types of assistance could they expect?
A: Brad Hodges can be reached at or by phone at 304-691-0632. The NFB is available to help people understand blindness and teach ways to live with blindness.



Published on Jun 16, 2015.

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